natural gifts from Papatūānuku
{The kōrero of a creative concept}
Pikirangi Rōngoa
brand strategy | branding | graphic design
Healing was in her whānau and had been passed down through many generations. Pikirangi Rongoā combined Maria’s passion to awhi and heal others by using natural, plant based rongoā. She was passionate to offer others the opportunity to use natural products as an alternative method to pharmaceutical medicine.
As a little girl her Papa would take her into the forest to harvest rongoā. Her connection to Papatūānuku was to be apart of the basis of her brand personality – connected, magical, trusting, traditional and sacred and yet she was bubbly, motivated and described by her pairs as charismatic. Pikirangi was the name of her ancestor. Her thought was that her tipuna would be with her upon her journey.
Her little business had started at the local Sunday morning market, and she was ready to take her business to the next level by aligning her true values to her business and start attracting her ideal customer.
The main logo
The horizontal logo
The icon
Colour palette
Brand inspiration & patterns
Ātaahua, I need to see more!
Kind Kupu
Working with Jan I really liked how she interpreted my ideas and approach. She took the concept of my business and translated it into a amazing design. She really helped to turn my dream into a reality and linked all the connections with my business and heritage, into a unique and striking brand design.
About
Te Hā Branding is a Melbourne based branding, graphic and website design business specialising working with māori entrepreneurs that are making a difference in organisations, non-profits, healers, creatives, coaches and consultants. Whether you’re just after a kōrero to hash things out or ready to jump in, drop me a karere and we can get the ball rolling!
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