As a young boy, brought up in the far north the Warawara forest was his backyard. The Warawara Forest has some of the most oldest living Kauri trees and Pawa wanted to incorporate these magnificent trees into his new branding.

The Warawara forest was an important place for Pawa, his whanau, hapū and iwi. He saw an opportunity for his whānau to be able to offer forest treks to tourists and show them the history of the forest, present the flora and fauna, and showcase the animals, birds and insects of Tanemahuta.